Gumgwang takes a step ahead to innovate The green technology that harmonizes both human and nature
The symbol mark is a basic element in creating the image of GumgwangBenestar and is the core element of visual communication that is expressed domestic and foreign. GumgwangBenestar is a compound word of Benefit and Star and is the representative brand of Gumgwang’s apartment brand that pursues nature, cutting-edge and harmony with the client.
If is formed by combining the blue bird and sun that represent nature, the moon and stars that represents a comfortable living space with words. The meaning of BENESTAR also comes from the combination of Best and Nest, presenting Gumgwang Company’s living space made by high-tech engineering and expressing Gumgwang Company’s corporate management philosophy to provide clients with the best benefits.
Usage of Color
four Primary colors
The colors of the symbol mark is used in various designs in various media. The symbol mark given as an example is a standard for the color usage and is most effectively showing the contrast with the background.
When choosing a background for the symbol mark, maintaining visibility is the most important. The four primary colors shown as an example can be used as a background, and in special conditions where colors other than the given examples must be used they should be chosen based on material, color, brightness and choose the best matching standard. The color that best suits the applied medium may also be used in some cases.
GumgwangBenestar’s Korean logo is the official mark as well as one of the core elements along with the symbol mark that form the visual image, and should not be altered in any circumstances, requiring close attention when used. The colors of the Korean logo type are Pantone 2925 CVC, Pantone 152 CVC, Pantone368 2x CVC, Pantone 185 CVC and may be used with monotone colors like Pantone 423 CVC, gray and black, but no other colors may be used.
GumgwangBenestar’sEnglish logo is the official mark as well as one of the core elements along with the symbol mark that form the visual image, and should not be altered in any circumstances, requiring close attention when used. The colors of the English logo type are Pantone 423 CVC, Pantone 152 CVC or monotone colors like gray and black, but no other colors may be used.